You may think this blog post is a little too soon, what with Halloween not even here yet – but Christmas is well and truly on its way. Christmas markets are being advertised, restaurants are taking bookings for Christmas day and advent calendars are appearing in supermarket aisles. You can avoid it all you want, but the sooner you plan your advertising and leaflet distribution for Christmas the better!
Running an effective and successful Christmas season advertising campaign needs a lot of planning and strategising. The best thing you can do at this time of this year is to offer discounts, special offers and deals so that your target audience think they are getting a bargain when they come to you.
We have put together some ways that you can make sure you seasonal offer leaflet distribution campaigns hit the mark this Christmas to have you ho-ho-ho’ing all the way to the bank;
You need to make sure that you start planning your seasonal offers soon, don’t leave it until December because a lot of shoppers will have planned or already purchased their Christmas themed things by then. By using a special offer on leaflet distribution campaigns you can encourage and entice your target audience to your business before the others even get a chance to get their leaflet designed.
You need to generate publicity for your seasonal offers. As we have said before, leaflet distribution is not a lone-marketing tool, it works hand in hand with the rest of your marketing campaign and tools. Create a blog post or landing page on your website talking about the special offer, shout about it on social media and then get the leaflets out via leaflet distributors to remind them of what they have seen. Then you can add in media ads, billboards and more – it depends on your budget.
Keep a close eye on your competitors because the retail sector is tough and tight; even more so during the seasonal period. Keep an eye on what they are doing, how they are doing it and the sort of results they are getting from the promotions they are running. Don’t ever copy what a competitor, but instead allow them to do the market research for you.
Think about ways that you can target a specific group of customers. You can run separate leaflet distribution campaigns in different areas to attract the elderly residents in the area, the families with young children, students and so on. Consider early bird deals too that can help you get your Christmas rush in early, so it hopefully lasts longer and is better for your business.
There are lots of benefits to using leaflet distribution during busier periods like Christmas. You can rest assured that when you choose SPS Leaflet Distribution as your leaflet distributors that your message will get out to all the relevant people, at the relevant time.
Book your Christmas leaflet distribution campaign now.